That is some news. Yes! That’s what the market forecasters want in every industry. As Audi, the luxury car auxiliary of Volkswagen AG, has announced that its sales in China has risen rapidly by 43.5% year on year to 225,588 vehicles in 2010. Audi has accomplished its intended sales goal of 2015 in advance. These are the figure are given
Volkswagen unit Audi is ” very reverend with unit sales in January 2010, and may achieve sales of 280,000 units in China in 2011. In last financial year, 227,000 vehicles have been delivered to customers and the estimate of 2011 is 280,000 units of Audi. Rupert Stadler also mentioned that it’s not possible to show 43% annual growth rate of sale for China every year and highlighted that the sales growth of Audi is moderate in Germany.
Audi’s achievements in the sales growth is due to the variety of its new models and the enhanced brand influence in China. The category-wise tripling the series sales from 2010 Sales of the Audi Q5 were 32,466 units and of the Audi A6L were 111,128 units. Audi also sold 55,686 units of Audi A4L compact models in 2010.
Today in Changchun, the Company increased its production capacity to 300,000 units. Mainly Audi produces the A6L, the A4L and, since 2009, the Q5. For the Chinese market Audi is also expanding its dealership network and service stations from 157 locations in 106 cities to over 400 dealerships by 2013.
This is one of the most surprising auto industry news we would get from the market we would be least expecting. That’s what is shocking to European markets and the eye opener to other Luxury Car brands BMW and Mercedes that Asia is more dominating than US Markets. Apart from the Lexus ES nine, the top ten luxury models sold in China are German. The Chinese market, in a surprising manner, is also helping aiding the German cause. In Asia, due to the flourishing number of second-time buyers to prove their social status, the luxury car segment is expected to keep double-digit growth in the next five years.
0 comments
Post a Comment